How it works
Our process for addressing online reputation matters
How we approach removal pathways and search suppression for Australians, from the free 24-hour assessment through to ongoing protection.
Get Free Proposal5,436+
Australians helped
24h
Free assessment
No
Obligation
The two pathways
Two pathways, run in parallel
Most matters benefit from both pathways simultaneously. We assess your situation, then work whichever applies, often both at once.
Removal where grounds exist
Our team coordinates with legal counsel on platform requests, takedown notices, and statutory remedies (eSafety Commissioner, NCII, defamation pathways). Where legitimate grounds exist under Australian law or platform policy, we pursue them.
Search suppression for everything else
When content can't be removed, we build a footprint of accurate, authoritative material under your name. Over time, this content outranks the damaging results on the queries that surface them.
The process
From assessment to outcome
Every matter starts with a free assessment by our Australian team. Within one business day you have a clear view of the realistic options.
Free assessment
Send us the situation. Within 24 hours an Australian specialist outlines the realistic options across removal and suppression.
Tailored strategy
Built around the specific content, platforms, jurisdiction, available evidence, and applicable grounds. Honest read on timeline and likely outcomes.
Action
Legal pathways, platform requests, publisher engagement, content production, suppression work. Whichever applies, often several in parallel.
Ongoing protection
Monitor for new threats. Reinforce the positive footprint. Keep your name protected as new content surfaces over time.
Our methods
How we build the positive footprint
Suppression is the engineered side of the work. Three method types, applied to the specific queries that matter for your name or business.
Content Creation
We create relevant, factual content aligned to your name or brand. This material is designed to provide accurate context and support a balanced presence in search results.
Positive SEO
We apply our SEO methods to neutral or positive content that already exists about you. We amplify it for the specific queries that surface damaging content.
Positive Presence
Where appropriate, we develop a personalised website and high-value profiles on authoritative platforms. Establishes a credible footprint that holds page-one positions.
Key facts & numbers
1,000,000+
Content Assessed
8,993
Content Assets Published
5,436+
Australians Helped
Popular questions
Honest answers to common questions
Our commitment is to clarity and integrity above all. If a question isn't covered here, ask us during the free assessment.
How long does an engagement take?
Most engagements run 3 to 12 months depending on the specific content, the platforms involved, and whether legal pathways are part of the strategy. The free assessment within 24 hours gives you a realistic timeline before you commit.
Can you guarantee removal of damaging content?
No, and any provider promising guaranteed removal is misleading you. Outcomes depend on the specific content, applicable jurisdiction, available evidence, and platform or search conditions. What we commit to is the pursuit: we work every legitimate pathway and build search suppression where removal isn't viable.
What's the difference between removal and suppression?
Removal takes content offline at the source through platform requests, legal pathways, or publisher engagement. Suppression doesn't remove the content but pushes it off page one of search results by building stronger ranking content under your name. Most engagements use both pathways in parallel.
Do you work with legal counsel?
Yes. For defamation, image-based abuse, and other matters with legal grounds, we coordinate with legal counsel on the takedown pathway. We don't provide legal advice ourselves; we work alongside lawyers where their input is needed.
What does the free assessment cover?
An Australian member of our team reviews the specific content you're concerned about, identifies which pathways are realistically available, gives you an honest read on timeline and likely outcomes, and outlines what an engagement would involve. Confidential, no obligation.
What happens if removal isn't possible?
We move to search suppression. Accurate, authoritative content under your name, published on high-authority platforms, and optimised for the queries that surface the damaging material. Over time, this pushes the damaging content off the first page of search results on those queries.
Find out what's actually possible in your situation
Free, confidential, no obligation. Most assessments back within one business day.
Get Free ProposalOutcomes depend on the specific content, applicable jurisdiction, available evidence, and platform or search conditions.